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Ceremony with Minister President Dr. Reiner Haseloff

Opening Event of Enterprise Cloud Initiative founded by Google Cloud, Accenture and Otto-von-Guericke University Magdeburg.

Welcome address by the Minister President of Saxony-Anhalt, Dr. Reiner Haseloff, the scientific head of the cooperation Prof. Dr. Klaus Turowski presented the key points of the initiative.

Welcoming ceremony in a pleasant atmosphere, high-ranked representatives of the cooperation partners joined.  This includes Global Managing Director and Chief Technology Officer Prof. Dr. Alexander Zeier and Managing Director Intelligent Platform Services and SAP Business Group ASGR Dirk Appelhoff of Accenture, Director of Government Affairs & Public Policy for Germany Eveline Metzen and Partner Manager Achim Ramesohl of Google Cloud as well as Prof. Dr. Klaus Turowski. After a warm welcome speech from the university’s rector, Prof. Dr. Jens Strackeljan.

With cloud platforms in mind as “the next big step”, the initiative targets a variety of endeavors in technological, economic, and scientific terms.

While the Cloud Academy aims to prepare the next generation of workforce for the increasingly urgent need for cloud computing expertise, the network of renowned companies serves to explore promising new research directions and opportunities, such as the use of cloud technologies for event-based retailing, real-time campaign management, near-real-time quality assurance, and fraud detection.

Press release:

Photos: CreativeChaos (Dirk Dreschel, Lara Kretzschmar)

Gartner: „The Future of Business Is Composable”

“Composable Enterprise means creating an organization made from interchangeable building blocks” (Gartner)

The idea of composable business operates on four basic principles:

  • More speed through discovery
  • Greater agility through modularity
  • Better leadership through orchestration
  • Resilience through autonomy

Accenture has worked on such composable architectures for SAP clients for years and has the leading offering in the market, which has already been applied at many large SAP clients.

Composable technologies are the tools for today and key to use for tomorrow:

  • S/4HANA is the new digital core, providing a stable and proven foundation for the enterprise.
  • The core is extended by cloud platforms like SAP BTP and, e.g., Google Cloud — These platforms provide all the pieces and connect the capabilities in a very flexible way.
  • Google Cloud, for example, is providing truly differentiating capabilities in Security, Automation, Cloud Coupling (Google Cortex) and AI/ML for industry-specific innovation.
  • The OVGU, together with Google Cloud and Accenture, offers applied research for a Composable Enterprise architecture incl. SAP cloud coupling and also trainings.

Research collaboration and education initiative between Google Cloud, Accenture, and the Otto von Guericke University Magdeburg (OVGU)

The application of cloud technologies became tremendously important in recent years. More companies since ever are utilizing the great potentials that can be achieved by the cloud. Accenture, Google Cloud and the OVGU are aware of the increasing demands of novel cloud coupling concepts, especially with enterprise software, and also experts that are capable to interact and work with specialized cloud technologies.

Due to this, we are more than happy that we have started a first for Europe approach, the OVGU together with Google Cloud and Accenture, for an applied research of SAP cloud coupling and also trainings.

The newly formed Cloud Academy will take care of the latter and build on existing Cloud competencies with the Business Informatics Chair of Prof. Dr. Klaus Turowski.

Future experts will receive a cloud-focused curriculum and have the option to gain an industry-grade certification. Connected teaching institutions can also leverage this interdisciplinary approach and framework. Apart from that, together with leading applied researchers from the Magdeburg Research Competence Cluster (MRCC) of the Magdeburg University, various research avenues in this initiative will be investigated. This includes, inter alia, the utilization of Google Cloud technologies to facilitate a near-real time precision marketing, combining web-based data streams with SAP data for campaign management and audience selection.

The three partners offer an open, unique exchange platform for industry and science and invite further companies to join this Enterprise Cloud Initiative.



Official press release in English language on EurekAlert and also IDW

Official OVGU press release website in German language