Just as foreshadowed in one of the previous posts, the open Enterprise Cloud Initiative, which was initially founded by Google Cloud and Accenture in conjunction with the Otto-von-Guericke University Magdeburg has now been officially launched. With an equally informative and entertaining welcoming ceremony in a pleasant atmosphere, high-ranked representatives of the cooperation partners joined. This includes Global Managing Director and Chief Technology Officer Prof. Dr. Alexander Zeier and Managing Director Intelligent Platform Services and SAP Business Group ASGR Dirk Appelhoff of Accenture, Director of Government Affairs & Public Policy for Germany Eveline Metzen and Partner Manager Achim Ramesohl of Google Cloud as well as Prof. Dr. Klaus Turowski. After a warm welcome speech given by the university’s rector, Prof. Dr. Jens Strackeljan, and a welcome address by the Minister President of Saxony-Anhalt, Dr. Reiner Haseloff, the scientific head of the cooperation Prof. Dr. Klaus Turowski presented the key points of the initiative.
With cloud platforms in mind as “the next big step”, the initiative targets a variety of endeavors in technological, economic and scientific terms. While the Cloud Academy aims to prepare the next generation of workforce for the increasingly urgent need for cloud computing expertise, the network of renowned companies serves to explore promising new research directions and opportunities, such as the use of cloud technologies for event-based retailing, real-time campaign management, near-real-time quality assurance, and fraud detection.
The application of cloud technologies became tremendously important in recent years. More companies since ever are utilizing the great potentials that can be achieved by the cloud. Accenture, Google Cloud and the OVGU are aware of the increasing demands of novel cloud coupling concepts, especially with enterprise software, and also experts that are capable to interact and work with specialized cloud technologies.
Due to this, we are more than happy that we have started a first for Europe approach, the OVGU together with Google Cloud and Accenture, for an applied research of SAP cloud coupling and also trainings.
The newly formed Cloud Academy will take care of the latter and build on existing Cloud competencies with the Business Informatics Chair of Prof. Dr. Klaus Turowski.
Future experts will receive a cloud-focused curriculum and have the option to gain an industry-grade certification. Connected teaching institutions can also leverage this interdisciplinary approach and framework. Apart from that, together with leading applied researchers from the Magdeburg Research Competence Cluster (MRCC) of the Magdeburg University, various research avenues in this initiative will be investigated. This includes, inter alia, the utilization of Google Cloud technologies to facilitate a near-real time precision marketing, combining web-based data streams with SAP data for campaign management and audience selection.
The three partners offer an open, unique exchange platform for industry and science and invite further companies to join this Enterprise Cloud Initiative.