Being IT savvy and leveraging advances in Information Technology is the most important competitive advantage in today’s business world. I see in-memory technology as described in the book In-Memory Data Management – Technology and Applications from Plattner and Zeier as one of the most important innovations in the field of IT. The value for the economy as a whole far outweighs the effort of adapting the applications to this new standard. It dramatically speeds up the execution time of business processes, it allows for significantly more detailed and real-time data analytics and thereby creates a much greater experience for the end user. It brings business computing to a level where it is absolutely snappy and fun to work with.